Last Updated December 16, 2020 We're sometimes asked by fans whether it's OK to create and sell merchandise based on our characters and worlds. We love seeing your creations inspired by our games, including Hades, Pyre, Transistor, and Bastion. We also want fans of our games to have the best experiences possible. So, if you are interested in creating and selling fan merchandise, we have a few guidelines we are asking you to follow:
Making and selling limited, hand-made fan merchandise inspired by our games ("items") is generally fine, and does not require getting express written permission from us. However, you are not permitted to mass-produce or mass-distribute items (unless you have our express permission, which we've only given to a few trusted partners over the years).
Make clear that your items are unofficial, and not related to or authorized by Supergiant Games. Specifically, do not use the "Supergiant Games," "Hades," "Pyre," "Transistor," or "Bastion" trademarks and logos. Do not use official art or assets from our games.
Do not make items that are significantly similar to official items offered by Supergiant Games or any of Supergiant Games' authorized licensees.
You can only sell items directly to consumers. Do not sell them on large stores such as Redbubble, Displate, Society6, or Amazon.
Do not associate Supergiant Games or any of our games or brands with content that runs counter to the spirit of our games, i.e. content that is offensive, inappropriate, or otherwise in poor taste.
We reserve the right to ask you to remove any works at any time at our sole discretion for any reason. We likewise reserve the right to update this policy at any time and for any reason.
We appreciate your compliance with this policy. If you have further questions, please consider the following examples to help illustrate our policy in practice:
Example 1: Janie is selling a set of four Chthonic Companion plushies inspired by Hades on her Etsy page. She has made 10 sets in total. Is this permitted by our policy? YES! Janie is selling a limited quantity of hand-made items inspired by our games. Via Etsy, she is responsible for her relationship with her customers and is personally shipping out her items. Example 2: Kazu has created a well-loved image of Red from Transistor and decided to silk-screen it on a T-shirt, ordering a quantity of 50 to sell locally or at cons. Is this permitted by our policy?
YES! Kazu is making a small run of shirts based on their original design, and plans to sell them directly to customers. Example 3: Sam has a garnered a good-sized social media following for his digital artwork, and his latest piece is one of his most popular, depicting Falcon Ron from Pyre. Sam has announced a limited run of 100 prints to be sold at his Artist Alley booth at CrunchyRoll Expo. Is this permitted by our policy?
YES! Sam is directly selling a limited quantity of prints of a piece he created. Example 4: Cleo loves the cute Hades stickers available on Steam, and thinks they would be perfect as enamel pins, and a lot of her customers agree. Knowing demand is high, she has ordered a batch of 750, based on several of the game's most popular characters. Is this permitted by our policy?
NO. Cleo is using artwork from the game as the basis for her merchandise. Further, she has ordered a substantially large run of these items, i.e. is mass-producing the items. This violates our policy and we ask that such items not be created or sold.
Thank you for reading. In closing, please understand that our small team generally is not available to evaluate or approve ideas for fan merchandise, or answer specific questions about fan merchandise, which is part of the reason we created this policy. We hope this policy enables many creators to keep making the kinds of inspiring items we've been seeing for years.